Privacy Policy

We use the information you choose to share, as your pregnancy stage, due date, baby timeline, interests, location, and preferences, to personalize your MyBellaBaby experience 

Privacy Policy
Effective Date: September 17, 2026

Welcome to My Bella Baby.
My Bella Baby is owned and operated by Data Lynx Solutions (“My Bella Baby,” “we,” “us,” or “our”). We are committed to protecting your personal information and being transparent about how we collect, use, disclose, store, and protect information when you visit our website or use our services.
This Privacy Policy applies to the website located at mybellababy.ca and any related pages, forms, features, vendor listings, deal listings, coupon listings, contests, advertising pages, sponsorship pages, newsletters, vendor applications, affiliate links, and other services offered through the website.
By accessing or using our website, submitting information to us, registering for an account, applying to become a vendor, submitting a deal or coupon, entering a contest, clicking affiliate links, or communicating with us, you agree to the practices described in this Privacy Policy.
If you do not agree with this Privacy Policy, please do not use our website or submit personal information to us.
1. About My Bella Baby
My Bella Baby is a Canadian website that provides baby, maternity, parenting, family, contest, deal, savings, vendor, sponsorship, and advertising-related content and opportunities.
Our website may include:

  • Deals and savings
  • Coupons and promotional offers
  • Contests and giveaways
  • Parenting and family content
  • Vendor listings and business profiles
  • Sponsored content
  • Affiliate links
  • Advertising opportunities
  • Sponsorship opportunities
  • Newsletter communications
  • Contact forms
  • Vendor application forms
  • Deal and coupon submission forms
  • Business, product, and service promotions

2. Personal Information We Collect
“Personal information” means information about an identifiable individual.
The type of personal information we collect depends on how you interact with our website and services.
We may collect the following information:
A. Information You Provide Directly
We may collect personal information when you:

  • Visit or use our website
  • Register for an account
  • Make a purchase
  • Contact us with a question or concern
  • Subscribe to a newsletter
  • Enter a contest or giveaway
  • Complete a form or questionnaire
  • Submit communication preferences
  • Apply to become a vendor
  • Submit a business listing
  • Submit a deal, coupon, or promotional offer
  • Request advertising information
  • Request sponsorship information
  • Participate in a campaign, promotion, survey, or event
  • Communicate with us by email, phone, form, or social media

This information may include:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Business name
  • Business address
  • Province, city, region, or service area
  • Website URL
  • Social media links
  • Business category
  • Business description
  • Product or service information
  • Deal, coupon, or promotional offer details
  • Sponsorship or advertising interests
  • Account registration information
  • Contest entry information
  • Child date of birth or expected date of birth, if you choose to provide it
  • Personal buying habits or preferences, if collected through a form, questionnaire, or registration page
  • Uploaded files, logos, images, or documents
  • Payment or billing information, if applicable
  • Any other information you choose to provide

B. Vendor, Advertiser, Sponsor, and Business Information
If you apply to become a vendor, advertiser, sponsor, affiliate partner, deal partner, or promotional partner, we may collect:

  • Contact person name
  • Contact email address
  • Contact phone number
  • Business name
  • Business address or service area
  • Website and social media links
  • Business category
  • Business description
  • Description of products or services
  • Logo, photos, promotional images, or documents
  • Advertising package interest
  • Sponsorship interest
  • Vendor package interest
  • Deal or coupon information
  • Billing and payment-related information
  • Communications with our team
  • Application status and internal review notes

Some vendor, sponsor, advertiser, or business information may be published publicly if your listing, profile, deal, coupon, advertisement, sponsorship, or promotion is approved.
Public business information may include:

  • Business name
  • Business logo
  • Business description
  • Business category
  • General location or service area
  • Website link
  • Social media links
  • Public contact information
  • Deals, coupons, offers, or promotions
  • Sponsor status
  • Featured vendor status
  • Advertising placement

We will not intentionally publish private contact information that is provided for administrative purposes only, unless you authorize us or provide it for public display.
C. Payment and Purchase Information
If purchases, paid listings, vendor packages, advertising packages, sponsorships, subscriptions, contest-related purchases, or other paid services are offered through our website, we may collect billing-related information.
This may include:

  • Billing name
  • Business name
  • Billing address
  • Email address
  • Phone number
  • Invoice details
  • Transaction amount
  • Payment status
  • Payment method details made available by the payment processor

We do not intend to store full credit card numbers directly on our website. Payment information may be processed by third-party payment processors, financial service providers, or invoicing platforms according to their own privacy policies and security practices.
D. Automatically Collected Information
When you visit our website, we may automatically collect technical and usage information, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Referring website
  • Pages viewed
  • Time spent on pages
  • Date and time of visit
  • Approximate location based on IP address
  • Clicks and interactions on the website
  • Links clicked
  • Cookie identifiers or similar tracking identifiers

This information may be collected through cookies, analytics tools, advertising technologies, affiliate tracking technologies, server logs, tags, pixels, and similar technologies.
E. Information from Third Parties
We may receive information from third parties, including:

  • Payment processors
  • Email marketing platforms
  • Analytics providers
  • Advertising platforms
  • Affiliate networks
  • Social media platforms
  • Contest or promotion partners
  • Vendor partners
  • Sponsors
  • Public business directories
  • Publicly available websites or social media pages

We use this information only where permitted and for purposes consistent with this Privacy Policy.
3. How We Use Personal Information
We may use personal information for the following purposes:
A. To Operate and Improve the Website
We may use information to:

  • Provide, operate, maintain, and improve the website
  • Respond to questions, requests, and concerns
  • Manage website functionality
  • Create and manage accounts
  • Process purchases, orders, or transactions
  • Provide customer support
  • Troubleshoot technical issues
  • Monitor website performance
  • Improve website content, navigation, and user experience
  • Maintain website security

B. To Manage Contests, Giveaways, and Promotions
We may use information to:

  • Process contest and giveaway entries
  • Verify eligibility
  • Contact entrants or winners
  • Announce winners where permitted
  • Administer prizes
  • Comply with contest rules and legal requirements
  • Prevent fraud or misuse

If a contest or giveaway is offered with a sponsor, vendor, or promotional partner, additional terms may apply. We will identify any additional information sharing or consent requirements where appropriate.
C. To Manage Deals, Coupons, and Promotional Offers
We may use information to:

  • Display deals, coupons, and promotional offers
  • Review and verify submitted offers
  • Manage offer start and end dates
  • Communicate with vendors about submitted offers
  • Connect users with vendor websites or redemption links
  • Review deal accuracy and compliance
  • Track clicks, engagement, and campaign performance where applicable
  • Improve the relevance of offers shown on the website

D. To Manage Vendor Applications and Profiles
We may use information to:

  • Review vendor applications
  • Communicate with vendor applicants
  • Approve, reject, or request more information
  • Create and manage vendor profiles
  • Publish approved business information
  • Manage vendor listings
  • Manage vendor packages
  • Manage participation in deals, coupons, promotions, sponsorships, or advertising campaigns
  • Maintain administrative records

E. To Manage Advertising and Sponsorships
We may use information to:

  • Respond to advertising inquiries
  • Respond to sponsorship inquiries
  • Create advertising or sponsorship proposals
  • Manage sponsored placements
  • Display sponsored content
  • Display paid advertisements
  • Track campaign performance
  • Communicate with advertisers and sponsors
  • Provide reports or summaries to advertisers and sponsors
  • Manage billing and renewals

F. To Manage Affiliate Relationships
Our website may contain affiliate links. If you click an affiliate link, we may earn a commission, referral fee, or other benefit if you make a purchase or complete another qualifying action.
Affiliate links may use cookies or tracking technologies provided by third-party affiliate networks or merchants.
These technologies may track information such as:

  • That you clicked an affiliate link
  • The referring page
  • The time and date of the click
  • Whether a purchase or qualifying action occurred
  • General transaction or conversion details

We do not control the privacy practices of third-party affiliate websites. When you click an affiliate link, the third party’s privacy policy will apply to your activity on their website.
G. To Send Communications
We may use information to send:

  • Responses to inquiries
  • Account-related notices
  • Contest or giveaway updates
  • Vendor application updates
  • Deal or coupon updates
  • Advertising or sponsorship communications
  • Newsletters
  • Promotional materials and special offers
  • Partnership updates
  • Communication preference updates
  • Administrative notices
  • Important website, legal, or policy updates

Where required, we will obtain consent before sending commercial electronic messages. You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.
H. To Share Relevant Opportunities with Partners
Where permitted by law and where appropriate consent has been obtained, we may use or disclose information to selected partners for the purpose of providing products, services, offers, promotions, contests, or opportunities that may be relevant to you.
For example, if you provide specific consent to be contacted about Canadian Scholarship Trust / CST RESP opportunities, we may use your information for that purpose.
If you do not provide consent for a specific partner communication, we will not send that partner-related marketing or lead-follow-up communication that relies on that consent, unless we have another applicable lawful basis.
I. To Improve Marketing and User Experience
We may use information to:

  • Understand which content, deals, coupons, vendors, or offers are popular
  • Measure advertising and sponsorship performance
  • Improve website layout and content
  • Personalize or improve user experience
  • Analyze traffic sources
  • Understand visitor interests at an aggregate level
  • Measure impressions, views, clicks, referrals, and engagement
  • Improve campaigns and promotional materials

J. To Protect Our Website, Business, and Users
We may use information to:

  • Detect and prevent fraud
  • Prevent spam or misuse of forms
  • Protect website security
  • Enforce our terms, contest rules, vendor guidelines, advertising standards, or policies
  • Investigate suspicious activity
  • Comply with legal obligations
  • Protect our rights, property, users, vendors, sponsors, advertisers, and partners

4. Consent
We collect, use, and disclose personal information with consent where required by applicable privacy laws.
Consent may be express, such as when you:

  • Check a consent box
  • Submit a form
  • Subscribe to a newsletter
  • Enter a contest
  • Register for an account
  • Apply as a vendor
  • Submit a deal or coupon
  • Agree to receive marketing communications
  • Agree to receive partner-related communications

Consent may also be implied, such as when you contact us and provide information so we can respond to your inquiry.
We aim to identify the purposes for collecting personal information at or before the time of collection.
You may withdraw consent, subject to legal or contractual restrictions and reasonable notice. If you withdraw consent, we may not be able to provide certain services, process your application, publish a vendor profile, send communications, administer a contest, manage a promotion, or manage your participation in deals, coupons, advertising, sponsorships, or partner opportunities.
5. Marketing Communications and Consent Scope
A. General Marketing Communications
If you consent to receive marketing communications from us, we may send you newsletters, promotional materials, special offers, deal alerts, contest updates, vendor updates, sponsorship opportunities, advertising opportunities, and other information about My Bella Baby.
You may unsubscribe from marketing communications at any time by using the unsubscribe link in the email or by contacting us.
B. CST-Related Marketing Communications
If you provide consent on our website to be contacted regarding Canadian Scholarship Trust / CST RESP opportunities, including follow-up messages inviting you to register or learn more, we may contact you by email using the information you provided.
If you do not provide CST consent, we will not send you CST / Canadian Scholarship Trust marketing or lead-follow-up communications that rely on that consent, unless we have another applicable lawful basis.
C. Communication Preferences and Opt-In Updates
Even if you choose not to receive CST / Canadian Scholarship Trust marketing communications, we may send you limited messages that allow you to review or update your communication preferences, where permitted by law.
These messages are intended to provide you with the ability to opt in to future CST-related communications if you choose.
6. Cookies and Tracking Technologies
We use cookies and other tracking technologies to collect information about your interactions with our website.
Cookies are small files placed on your device when you visit a website.
We may use cookies, pixels, tags, scripts, server logs, analytics tools, affiliate tracking technologies, advertising technologies, and similar tools for:

  • Website functionality
  • Security
  • Remembering preferences
  • Analytics
  • Measuring website traffic
  • Measuring deal, coupon, affiliate, advertising, or sponsorship performance
  • Understanding user interactions
  • Improving content and user experience
  • Measuring impressions, views, clicks, referrals, and conversions
  • Advertising or retargeting, if used

Information collected may include:

  • IP address
  • Browser type and version
  • Operating system
  • Device type
  • Pages viewed
  • Time spent on pages
  • Referring website
  • Links clicked
  • Approximate location
  • Cookie identifiers
  • Campaign interactions

Types of cookies and tracking technologies may include:
A. Essential Cookies
These are required for the website to function properly.
B. Analytics Cookies
These help us understand how visitors use the website, such as which pages are visited and how users interact with content.
C. Advertising, Sponsorship, and Affiliate Cookies
These may be used to measure ad performance, affiliate referrals, sponsored campaigns, clicks, and conversions.
D. Third-Party Cookies
Some cookies may be placed by third-party services, such as analytics providers, advertising platforms, affiliate networks, embedded content providers, social media platforms, or payment processors.
You can control cookies through your browser settings. If you disable cookies, some website features may not function properly.
If we use interest-based advertising or third-party ad tracking, we will aim to provide appropriate notice and options where available.
7. Affiliate Links and Third-Party Offers
Some links on our website may be affiliate links. This means we may earn a commission, referral fee, or other compensation if you click a link and make a purchase or complete another qualifying action.
Affiliate relationships do not necessarily affect the price you pay.
When you click an affiliate link, you may be redirected to a third-party website. That third party may collect personal information, use cookies, track purchases, or process transactions according to its own privacy policy and terms.
We are not responsible for the privacy practices, content, accuracy, shipping, fulfillment, refunds, customer service, or data handling practices of third-party affiliate websites, merchants, vendors, advertisers, or platforms.
We encourage you to review the privacy policy and terms of any third-party website before providing personal information or completing a purchase.
8. Sponsored Content and Advertising
Our website may display sponsored content, paid advertising, featured vendor placements, promoted deals, sponsored newsletters, sponsored social media content, affiliate partner content, or other promotional placements.
Sponsored or paid placements may be identified where appropriate using labels such as:

  • Sponsored
  • Advertisement
  • Paid Partner
  • Featured Vendor
  • Affiliate Partner
  • Provincial Sponsor
  • Promotional Partner

We may collect and use engagement information related to sponsored content and advertising, such as:

  • Page views
  • Clicks
  • Referral traffic
  • Coupon interactions
  • General engagement metrics
  • Campaign performance data

We may share aggregated or campaign-level performance information with advertisers or sponsors. For example, we may share that a sponsored listing received a certain number of views or clicks.
We do not intend to share personal information about individual users with advertisers or sponsors unless:

  • You consent
  • It is necessary to complete a transaction or request
  • It is required by law
  • The information is already submitted directly to that advertiser, sponsor, vendor, or third-party platform through their own form, website, or link

9. Vendors, Deals, Coupons, and Public Listings
If a vendor, business, advertiser, sponsor, or promotional partner submits information for publication, approved information may appear publicly on our website, in emails, on social media, or in promotional materials.
Public vendor, business, deal, or coupon information may include:

  • Business name
  • Logo
  • Business description
  • Product or service information
  • General location or service area
  • Website link
  • Social media links
  • Public contact information
  • Deal or coupon details
  • Offer terms
  • Sponsor status
  • Featured vendor status
  • Advertising placement

Vendors, advertisers, sponsors, and promotional partners are responsible for ensuring that the information they submit is accurate and that they have the right to provide any images, logos, promotional materials, or personal information included in their submission.
If a vendor, advertiser, sponsor, or promotional partner asks us to remove or correct published business information, we will review and respond to the request within a reasonable time.
10. Disclosure of Personal Information
We may disclose personal information in limited circumstances, including as described below.
A. Affiliates and Subsidiaries
We may disclose information to our affiliates, subsidiaries, related companies, or business entities for purposes consistent with this Privacy Policy.
B. Service Providers
We may use third-party service providers to help operate our website and business, including:

  • Website hosting providers
  • WordPress plugins and form providers
  • Email marketing platforms
  • Analytics providers
  • Payment processors
  • Shipping companies, if applicable
  • Advertising platforms
  • Affiliate networks
  • Security and spam-prevention tools
  • Cloud storage providers
  • Customer relationship management tools
  • Professional advisors

These service providers may access personal information only as needed to provide services to us and are expected to protect the information appropriately.
C. Vendors, Advertisers, Sponsors, Contest Partners, and Affiliate Partners
We may share information with vendors, advertisers, sponsors, contest partners, affiliate partners, or promotional partners where:

  • You request to connect with them
  • You click their links or offers
  • You submit information through their forms or websites
  • You participate in a deal, coupon, contest, giveaway, campaign, promotion, or event involving them
  • Sharing is necessary to fulfill a request
  • You provide consent
  • Sharing is otherwise permitted or required by law

We may also share aggregated or non-identifying performance information with advertisers, sponsors, vendors, or partners.
D. Legal, Safety, and Compliance Purposes
We may disclose personal information if required or permitted by law, including to:

  • Comply with legal obligations
  • Respond to lawful requests
  • Protect our rights or property
  • Investigate fraud or security issues
  • Enforce our terms, contest rules, vendor guidelines, advertising standards, or policies
  • Protect users, vendors, sponsors, advertisers, partners, or the public

E. Business Transfers
If My Bella Baby, Data Lynx Solutions, or any related business is involved in a business transaction, such as a sale, merger, financing, restructuring, partnership, or transfer of assets, personal information may be disclosed or transferred as part of that transaction, subject to appropriate protections.
11. Third-Party Websites and Links
Our website may contain links to third-party websites, including:

  • Vendor websites
  • Affiliate merchant websites
  • Sponsor websites
  • Advertiser websites
  • Social media platforms
  • Payment processors
  • Event platforms
  • Contest partner websites
  • External resources

These links are provided for convenience only.
We are not responsible for the privacy practices, content, policies, accuracy, security, or data handling practices of third-party websites.
When you leave our website, this Privacy Policy no longer applies. Please review the privacy policy and terms of any third-party website you visit.
12. Children’s Privacy
Our website provides baby, maternity, parenting, family, and child-related content. However, the website is intended for parents, guardians, caregivers, families, vendors, advertisers, sponsors, and general users.
We do not knowingly collect personal information directly from children under the age of 13 without appropriate parental or guardian consent.
Some forms may request a child’s date of birth, expected date of birth, age range, or related family information if relevant to an account, promotion, contest, offer, questionnaire, or service. This information should be provided only by a parent, guardian, or authorized adult.
If you believe a child has provided personal information to us without appropriate consent, please contact us so we can review and delete the information where appropriate.
Parents and guardians should supervise children’s online activities and review the privacy policies of websites their children use.
13. Retention of Personal Information
We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, or as required or permitted by law.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
For example:

  • Contact form inquiries may be retained for customer service and recordkeeping.
  • Account information may be retained while the account remains active or as needed for administrative purposes.
  • Contest and giveaway records may be retained for eligibility, prize fulfillment, compliance, and recordkeeping.
  • Vendor applications may be retained for review, approval history, and business administration.
  • Approved vendor profile information may be retained while the vendor relationship is active.
  • Deal and coupon information may be retained for reporting, historical, administrative, or compliance purposes.
  • Billing and payment records may be retained for tax, accounting, legal, and business recordkeeping obligations.
  • Email marketing records may be retained until you unsubscribe or request deletion, subject to legal requirements.
  • Website analytics may be retained according to the settings of the analytics provider.

When personal information is no longer required, we will delete, anonymize, or securely dispose of it where reasonably possible.
14. Protection of Personal Information
We take reasonable steps to protect personal information from unauthorized access, use, disclosure, loss, theft, or misuse.
Safeguards may include:

  • Secure website hosting
  • SSL/HTTPS encryption
  • Secure database storage
  • Password-protected admin access
  • Limited access to personal information
  • Access restricted to authorized personnel
  • Spam and security tools
  • Secure form handling
  • Plugin and website updates
  • Backups and security monitoring, where applicable
  • Administrative procedures
  • Contractor or service provider confidentiality expectations

No website, email system, database, or internet transmission is completely secure. We cannot guarantee absolute security of information transmitted to or through the website.
15. Storage and Processing Outside Canada
Some of our service providers may store or process personal information outside of Canada or other jurisdictions.
These service providers may include website hosting providers, email platforms, analytics providers, payment processors, advertising platforms, affiliate networks, cloud providers, plugin providers, or other technology providers.
When personal information is stored or processed outside Canada, it may be subject to the laws of that jurisdiction, including lawful access by courts, law enforcement, or government authorities.
By using our website or submitting information to us, you understand that your information may be transferred to, stored in, or processed in jurisdictions outside your province or country of residence.
16. Your Privacy Rights
Subject to legal limits, you may request to:

  • Access personal information we hold about you
  • Correct inaccurate or incomplete personal information
  • Withdraw consent, where processing is based on consent
  • Unsubscribe from marketing communications
  • Request deletion of certain personal information
  • Ask questions about our privacy practices
  • Make a privacy complaint

We may need to verify your identity before responding to certain requests.
We will respond to privacy requests within a reasonable time and in accordance with applicable privacy laws.
Please note that we may need to retain certain information for legal, security, business, tax, accounting, dispute-resolution, or recordkeeping purposes.
17. Accuracy of Information
We rely on users, vendors, advertisers, sponsors, and partners to provide accurate and up-to-date information.
If your personal information or business information changes, please contact us so we can update our records where appropriate.
Vendors, advertisers, sponsors, and promotional partners are responsible for keeping their public business information, deal details, coupon details, and promotional materials accurate.
18. Privacy Breaches
If we become aware of a privacy breach involving personal information under our control, we will take reasonable steps to contain, investigate, and address the breach.
Where required by applicable law, we will notify affected individuals, the appropriate privacy regulator, or other parties.
19. Applicable Law
This Privacy Policy will be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein, without regard to conflict of law principles.
Other privacy laws may apply depending on where users are located, where services are offered, or where information is collected, used, disclosed, stored, or processed.
20. Changes to This Privacy Policy
We may modify or update this Privacy Policy from time to time.
When we update this Privacy Policy, we will revise the “Last Updated” date at the top of the page.
If changes are material, we may provide additional notice, such as by posting a notice on the website or contacting users where appropriate.
Your continued use of the website after changes are posted means you accept the updated Privacy Policy.
21. Contact Us
If you have any questions, concerns, requests, or complaints about this Privacy Policy or our privacy practices, please contact us:
My Bella Baby
Owned and operated by Data Lynx Solutions
Email: info@mybellababy.ca
Website: mybellababy.ca

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